Brand loyalty is an emotional connection present between a brand and its customers. It indicates the extent to which they are devoted to its products or services.
Improving your Net Promoter Score or NPS is a problem at hand that businesses are dealing with. The answer to the solution isn’t a magic spell.
We are stoked to talk about one question which bothers businesses unlike nothing else. - “How do you convert your Detractors into Promoters?”
It is recognized the world over that customer loyalty and satisfaction will be the key drivers for business growth.
Net Promoter Score or NPS is a metric which measures customer loyalty and customer satisfaction. Did we just say ‘Customer Satisfaction’? Don’t worry, we will familiarize the term to you.
What is a Net Promoter Score?
For someone who has been in the B2B or B2C circle, the word Net Promoter Score (NPS) might be a familiar term. Though having heard of it, yet people and brands alike don’t have clarity on the same.