We have now a multitude of resources to validate the brand value and reputation. One of such resources is online reviews.
They apparently have become one of the major deciding factors in the buying process.
1. Fake online reviews can be easily spotted
Considering the importance of online reviews, businesses are gathering fake online reviews to beat their respective competitors.
2. Mood and attitude of customers does matter
Let's be practical here and consider the fact that you will find customers with every mood.
3. Always, always reply to negative online reviews
If you don't respond to the negative reviews of your business then it clearly shows apathy towards your customers.
4. Stay clear of the perfect score
It sounds silly, but it actually works. If all your customer gives you 5-star rating then either you are a business producing Brad Pitt or you have garnered fake positive reviews.A study found that a star rating between 4.2 and 4.5 was most dominant in helping buyers make purchasing decisions. Mainly because it gives an impression of the authentic reviews.
5. Aim for quantity and quality
Just ask yourself, what is more authentic and trustworthy - 5-star rating given by 10 customers or 4.5-star rating given by 100 customers?
No one likes negative reviews. But it is your responsibility to get them in favor of your business by acknowledging and improving the customer experience.