Competition in the retail business is aggressive than ever. Having a multitude of options available to consumers today, it doesn’t take more than a glimpse to lose your potential customers.
What compels consumers to come down to your store and shop is nothing but an expectation of a satisfactory in-store experience.
Technology has indeed evolved a lot and its effect is very apparent more than ever. It has given power in the hands of the consumer and no doubt there is an immediate need to satisfy the customer requirement for more intuitive user interaction.
If you own or work in a customer-centric business then there is a high probability that you would have faced the heat of fake negative reviews on TripAdvisor.
Are your customers loyal to your brand? Do they buy your product or take your service regardless of price fluctuation? You must have asked these questions to yourself a many times.