Net Promoter Score or NPS is a metric which measures customer loyalty and customer satisfaction. Did we just say ‘Customer Satisfaction’? Don’t worry, we will familiarize the term to you.
What is a Net Promoter Score?
For someone who has been in the B2B or B2C circle, the word Net Promoter Score (NPS) might be a familiar term. Though having heard of it, yet people and brands alike don’t have clarity on the same.
What is Customer Experience?
Customer Experience is not just the interactions a customer has with a brand. It also involves impression, relationship, experiences, and perception about the brand.
The year 2019 has just begun and has given hopes and new heights to ascend for businesses. As we begin another year after an eventful past year, here are the customer experience trends in 2019 that businesses should take note of.