In a hurry and need a cab? How about some pizza for dinner? Perhaps you'd like to buy that trendy new dress? Let's go for a movie! Click, click aaannd done!
A decade ago, you'd be pacing down the street for a taxi; or standing in a queue or searching for that toll free number to your favorite pizza outlet; or hustling through the crowded market for that dress you wanted; or just buying the tickets in black for your last minute movie plans! A decade ago, you'd be okay with that. Today? You just need a smartphone with internet connectivity. And you want it now! A decade ago, you'd have looked for better choices. Today, you look at better response time.
"Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s when you want it; and you want it now." - Neil Patel
If you're in a hospitality business, you're highly prone to customer dissatisfaction. If you're wondering why this is important, read this:
18 reasons why caring about your customers is more important than sales
So how do you provide Instant Gratification?
1. Get a Mobile app!
Having a mobile application for your business means customers can reach you anywhere, anytime. It's easier for them to be specific about their needs and helps you serve them better and hassle-free. Moreover, it saves your customers their valuable time. 'Coz it's never a good idea to test customer's patience!
2. Deliver fast, super fast.
Customers hate waiting. Period. Just a few years ago it might have seemed unattainable to offer same-day delivery. Many businesses dismissed it as too expensive and complex to fulfill, but these days it is a benchmark of customer service. If you're snoozing it, you're loosing it. Time to ramp up your delivery squad!
3. Self help is the best help!
More and more businesses are coming up with self-service and checkout systems. Select the Products/Services you want to buy - Make Payment in the app - Enjoy what you bought. Simple enough, right?
4. Stay a step ahead.
It's always a great idea to know what your customers might want next. Market research on latest consumer trends keeps you prepared and helps you plan your strategy accordingly. Better strategy equals better response time.
5. Happy to Help!
Having a robust customer service plays another pivotal role in consumer happiness. Customers like their issues being attended to quick and in simplest of manner. If possible, without uttering a single word at all!
It's difficult knowing what's on your customers' minds. We, at Survaider, have got that covered for you. Cheers!